Scaling Anonymization Across the Uber World

What do Mexico, Australia and South Africa have in common in the Uber world? Complicated phone anonymization systems! In 2015, Uber scaled its anonymization system 10x to ensure user privacy worldwide. While purchasing phone numbers from Twilio is easy, scaling a system to support millions of users in over 30 countries while being cost efficient is not. We learned the intricacies of each country and came up with creative solutions for a seamless communication experience for our users.


Dima Kovalev
Uber
Product Manager

Dima Kovalev joined Uber as an Operations Manager in January of 2013. He scaled the Chicago business and launched 24 markets across the US before transitioning to a Product Operations role, helping bridge the gap between Engineering and Operations. Most recently, he transitioned to a Product Manager role within the Safety team focusing on user safety and privacy.