If you think marketing is a horrible be necessary evil, you're right. And outbound campaigns are the worse example of bad marketing. Massive and not relevant for most people. But it doesn't have to be that way. For B2B SaaS, we can now tell who's in the market for a specific product. We can use 3rd party intent data and machine learning predictions to create delightful marketing. Outbound messages that bring value to your prospects, or even better, delight.