Understanding the performance of your advertising is important - Setup call tracking on Twilio

Calls to U.S. businesses from search, social, display, or other paid ad campaigns ads have grown 110% since 2014. That represents a total of 162 billion calls in the United States alone each year. With so many consumers converting by calling businesses, it’s critical that marketers are able to track, attribute and report on calls.
David Lowes, Josiah Elliott