Using the Email Validation API to improve your sending reputation
Mailbox providers like senders who maintain a clean subscriber list. Senders with low bounce rates are rewarded with improved inbox placement. Senders with higher bounce rates may see their emails placed in the junk folder. In this session, you'll learn how to use SendGrid’s Email Validation API, which helps protect your sending reputation by validating email addresses before you send to them.
Lindsey Weinig, Scott Kawai