Twilio SIGNAL 2021 - virtual
Unlocking new business opportunities with WhatsApp
Dennis Chu, Jameel Allyman

With over 85% market penetration in some of the most populous global markets like Brazil and Indonesia, WhatsApp is a critical channel with global reach. On top of that, WhatsApp offers a unique feature set aimed at driving high customer engagement from the ability to send rich media like images or critical documents to quick reply buttons that drive conversations forward. Join this session to learn how Zipabout, the product behind the UK’s National Rail premier personalized travel concierge is taking advantage of WhatsApp to deliver business value.

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