Twilio SIGNAL 2021 - virtual
Elevating the human experience with trust: HX in uncertainty
Amelia Dunlop, Ashley Reichheld

How much do your customers trust you? It might not be as much as you think.

Did you know that 88% of customers who highly trust a brand have bought again from that brand? And 58% spend more on those brands? It's no secret that trust matters for businesses. But trust today is deeply fractured. Brand executives overrate consumers’ trust in their brands and underestimate the impact of consumers’ loss of trust in their brands. The good news? There are ways to measure trust, predict customer behaviors, and understand what actions you can take to (re)build trust.

Join us to learn about the role communications leaders have to play in building trusted relationships with customers.

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