Twilio SIGNAL 2021 - virtual
Driving vaccine adoption globally: How Save the Children built their full-funnel vaccination campaign
Michal Filip Kowalik, Mark Summer

Combating vaccine hesitancy is incredibly challenging. Multiply that by millions at once and you're facing a herculean task. In this session, Save the Children will share how they created an omnichannel marketing campaign using Twilio and advertising to engage millions of people across India, Pakistan, Bangladesh, the Philippines, and Kenya. They'll share applicable lessons for how you can build scalable processes and tools to digitize engagement programs and combat misinformation, based on their own data gathered building a global communications platform during the pandemic.

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