Twilio SIGNAL 2021 - virtual
How Allergan gave their customer experience a makeover: Building real-time, in-app personalization for cross-brand experiences
Sherry Huang, Christine Li

Commonly known for manufacturing BOTOX® Cosmetic, Allergan is a global pharmaceutical company that offers a collection of beauty products, including BOTOX® Cosmetic, JUVÉDERM® and LATISSE®. Innovating away from traditional pharmaceutical practices, the company has increasingly turned its attention to the direct-to-consumer experience. In this session, we’ll showcase how Allergan designed its tech stack to unify identifiers across brands and applications into a single view of the customer. We’ll walk you through how the team delivers real-time, in-app personalization with Twilio Segment’s Profile API, and share its cross-channel marketing vision by building a retention campaign with Journeys.

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