Adam Higgins is an entrepreneurial growth leader, with over 15 years of experience launching and scaling new businesses. Combining his strong foundation in real estate development and digital marketing, Adam joined Autodesk in 2015 to expand their construction software division. He now leads a Growth & Optimization team, focused on product-led growth and web optimization for Autodesk Construction Cloud, the company’s new construction management platform. When he isn’t living SaaS metrics, Adam is spending as much time outdoors with his wife and 3 boys on picturesque Cape Cod, MA.