Katrina Wong is the VP of Segment Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. Prior to Segment, Katrina worked at Hired, Zuora, Salesforce and SAP. She started her career as a management consultant for PricewaterhouseCoopers. With over 20 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 3 companies scale from pre to post IPO. Currently, she is helping large public software companies create new market categories for strategic business units – either newly acquired start-ups or other existing business lines poised for hyper growth.