Matt Howell serves as the Vice President of Analytics & Digital Publishing Technology at Warner Bros. Games, where he oversees digital marketing infrastructure, integrates Machine Learning processes and develops live service standards to support the needs of entertainment products throughout their lifecycle. With over 20 years of experience managing B2B Marketing Technology portfolios, Matt has supported the development and publishing of over 60 games – drawing over a billion cumulative active players globally, spanning across beloved IP such as DC Comics, Star Wars, LEGO, Wizarding World and more. These include the popular mobile strategy title, Game of Thrones: Conquest – as well as one of 2023’s biggest hits, Hogwarts Legacy.