Indah has played a pivotal role in advancing Zalora's data maturity. She unraveled complex user tracking strategies, successfully migrating event data from the old stack to Twilio-Segment's Customer Data Platform, and also spearheaded integrations among Segment, Martech, and product analytics tools. Her unwavering commitment to data literacy led her to champion the democratization of self-serve analytics, empowering everyone to harness data for efficiency and insights.