Simon Kemp helps the world make sense of what people are really doing online. Over the past 20 years, Simon has helped to define brand and marketing strategies for many of the world's most admired companies, including Unilever, Google, Coca-Cola, Nestle, and Diageo. Simon is the CEO of Kepios, a marketing strategy consultancy and chief analyst at DataReportal, an online library of reports exploring people's evolving digital behaviors. He continues to advise the world's top marketers and investors on the latest trends in global digital behaviors.