Alice is a brand and marketing expert with a diverse background spanning global Luxury Goods and Financial Services. Her journey at NatWest ignited a passion for digitisation, where she has broadened knowledge in digital payments and gained first-hand experience within Open Banking, leading sales enablement and brand awareness for Payit - NatWest's Open Banking solution. Alice's desire to expand her digital expertise and leverage her customer-centric skillset led her into Product Ownership, where she now drives the Bank's digital agenda. Working within NatWest's Digital Customer Messaging team, Alice strives to provide customers with unparalleled experiences and shape the future of the Bank’s communication and engagement strategy.