As Chief Digital Officer, Rudi is responsible for accelerating our understanding and adoption of technological advances, leading a business unit dedicated to driving our end–to–end digital transformation forward. Prior to this he was Executive Vice President of Marketing & Digital Transformation. Throughout his career at Fisher & Paykel Appliances, Rudi has held a variety of senior leadership roles, including as Regional CFO Australia, General Manager of Customer Experience, and General Manager of Sales Operations. Rudi holds a Bachelor of Commerce in Accounting & eCommerce, Masters of Business Administration and is a Certified Practicing Accountant.