As the leader of Segment’s Advisory practice at Twilio Segment, Seth Familian guides Segment’s largest customers on data architecture strategy, growth marketing innovation, and data governance optimization. After 10 years of running his own data strategy consultancy and 5 years of performing Segment-first strategy and integration oversight work, Seth joined Segment in 2018 as a seasoned Solutions Architect. He gravitated towards large, complex, strategy-focused projects, which led him to found the Advisory Services practice in 2020. In 2023, Seth authored and published Customer Data Maturity: A Step-by-Step guide to making the most of your Customer Data Platform. Seth and his wife live in New York.