Anthony is a Managing Director in Accenture Song with over 20 years of experience, leading the Intelligence practice. He has successfully implemented a number of Marketing Transformations across industries and consulted a number of FTSE 100, S&P 500 organisations across the globe. He is passionate about Customer Centricity, AI (GenAI), Creativity and the benefits Technology and Platforms (e.g. CDPs) bring to businesses. As a keynote speaker, Anthony will share his experience on previously successful CDP implementations, a roadmap for success and how data, AI (GenAI) will re-shape the next generation of CDPs.