Sam has been helping organisations transform their customer experience for over 20 years and is a leading voice on the future of customer engagement. Working with some of the most recognisable brands in the world across all sectors, she strives to bring organisations back to the heart of what matters most - their customers. Sam brings her extensive experience to Twilio where she is Director of Executive Engagement Programs across APJ and EMEA, helping connect peers and guide leaders through their digital and AI transformation.