Adrian is a Senior Digital Leader, with experience across multiple digital marketing disciplines. In his 20 year career Adrian started work as a graphic and web designer, before moving into digital marketing. Early on in his marketing career he dove into media buying and SEO, before discovering email marketing and eventually CRM. He has a keen interest in what can drive personalisation from both a data perspective and a creative perspective and is constantly looking for ways to bring the two together. Outside of work, Adrian is a husband and father of 2 beautiful girls and a keen gamer hobbyist (when he has the time!).