Twilio recently surveyed 3,900 people worldwide to understand how consumers want to communicate. The findings were eye-opening: 91% of customers now expect brands to use their preferred channels. With expectations so high, meeting these customer preferences is no longer a ‘nice-to-have’, it is a ‘must-have’. 

In this session, we'll reveal key data-driven insights that can help your business meet rising customer expectations—and share actionable strategies for aligning your communications accordingly.