Lightning Talk | Introductory
AI for product-led growth at Twilio: An executive's guide
Details
AI is revolutionizing product-led growth (PLG). In this fast-paced talk, you'll get an insider's view from the executives that run the PLG program at Twilio, Vanessa Thompson and Orisa Cherenfant.Â
From leveraging homegrown ML models for hyper-personalization and user activation to optimizing self-serve onboarding, we'll explore how AI is helping us drive faster conversions, increase retention, and boost expansion—without adding friction.
You'll leave the session with a clear framework for identifying high-impact opportunities and practical strategies for creating value in your PLG motion.
Speakers

Orisa Cherenfant
VP Strategy & Operations
Twilio

Vanessa Thompson
VP Revenue & Growth Marketing
Twilio