In today’s digital landscape, AI holds the promise of revolutionizing industries—but only if it has access to the right data. Universidad Uk, an online university, faced a major challenge: data scattered across systems prevented automation and personalization. 

Through Segment, they broke down silos and built unified customer profiles, giving human and AI agents complete, real-time insights. With this foundation, AI could anticipate needs and create use cases once unimaginable. As conversational interfaces grow, Universidad Uk is developing flexible systems—CRMs, SIS, ERPs—built to handle unstructured data and unlock AI’s full potential. 

This session explores how unified data fuels intelligent transformation.