Chalk Talk
How MoneyLion Reached Customers on New Channels with Self-Service Data
Details
Marketing teams need data—but too often, it’s locked behind engineering barriers.
Join Peter Grimm, Sr. Manager of Marketing Strategy at MoneyLion, as he shares how Segment empowered his team to close the gap between marketing and engineering. In just one year, Peter went from a new user to leading Martech at MoneyLion, using Segment to launch personalized SMS and outbound call campaigns.
Discover how data democratization unlocked better targeting, faster execution, and more impactful campaigns.
Speakers

Thy Duong
Solutions Architect
Twilio

Peter Grimm
Senior Manager, Marketing Strategy | Martech Leader
MoneyLion