Breakout Session | Advanced
Customer engagement with Twilio & Salesforce Agentforce
Details

In this 30-min breakout session, explore how a global food and beverage manufacturer realized 20% higher conversion rates through rich, personalized messaging with Twilio & Salesforce Marketing Cloud (SFMC). Zennify (formerly Terazo) will demonstrate real-world use cases with seamless omnichannel messaging—SMS, RCS, WhatsApp, and more, directly from SFMC. Then we will supercharge the solution with AI-generated messages via Salesforce Agentforce. Thinking about AI + Twilio + Salesforce, don’t miss this session. 

Learn how to:

- Send personalized, event-triggered messages from SFMC Journey Builder
- Automate chat flows, opt-ins, and contact updates within Salesforce
- Route inbound messages or auto-respond using Twilio Flex
- Maximize deliverability with intelligent fallback strategies
- Integrate Agentforce AI to personalize messages at scale

Speakers
Tobi Schoder
Tobi Schoder
Lead Product Manager
Zennify
Michael Blakeney
Michael Blakeney
Senior Director of Strategic Architecture
Zennify