In this 30-min breakout session, explore how a global food and beverage manufacturer realized 20% higher conversion rates through rich, personalized messaging with Twilio & Salesforce Marketing Cloud (SFMC). Zennify (formerly Terazo) will demonstrate real-world use cases with seamless omnichannel messaging—SMS, RCS, WhatsApp, and more, directly from SFMC. Then we will supercharge the solution with AI-generated messages via Salesforce Agentforce. Thinking about AI + Twilio + Salesforce, don’t miss this session. Learn how to: - Send personalized, event-triggered messages from SFMC Journey Builder - Automate chat flows, opt-ins, and contact updates within Salesforce - Send auto-responses to inbounds or route to Twilio Flex - Maximize message deliverability with intelligent fallback strategies - Integrate Salesforce Agentforce AI with Twilio communications to generate personalized messages at scale.

Learn how to:

- Send personalized, event-triggered messages from SFMC Journey Builder
- Automate chat flows, opt-ins, and contact updates within Salesforce
- Route inbound messages or auto-respond using Twilio Flex
- Maximize deliverability with intelligent fallback strategies
- Integrate Agentforce AI to personalize messages at scale