Breakout Session | Intermediate
Behind the build: How healthcare teams Are transforming patient and clinician engagement
Details
Personalized, scalable communication in healthcare isn’t a luxury—it’s a necessity.
Learn how healthcare teams are building for better access, faster care, and stronger connections. In this session, you’ll hear directly from digital teams at leading healthcare organizations who are building flexible engagement solutions that scale. From replacing legacy systems to automating communications and proving ROI, panelists will share real-world lessons, technical insights, and the internal storytelling that helped drive adoption across departments.
Whether you're early in your digital transformation or expanding your impact, this session will offer practical guidance and peer-tested strategies to bring back to your team.
Speakers

Michael Ghaffari
Senior Director Technology Development
United Network for Organ Sharing (UNOS)

Larry Burningham
AVP, Digital Experience
MaineHealth