In this interactive, one-hour lab, you’ll learn how to integrate email into Twilio Flex and capture conversation data to power Segment (Unified Profiles). We’ll provide a pre-configured environment so you can dive straight into building a working prototype.

Guided by Twilio experts, you’ll set up email workflows in Flex, explore integration points, and parse customer attributes into Segment. You'll walk away with hands-on experience and the confidence to unify cross-channel data—enabling deeper insights and better customer experiences.

Attendee requirements:

- A laptop

- A cell phone

- Basic understanding of Twilio Flex and contact centers

- Basic understanding of Twilio Studio or other low- code workflow builders

- Basic understanding of javascript would be useful, or any other such scripting language.

Special Requirements (We’re actively working on provisioning these for participants, but having access in advance will enhance your experience.)

 - To enable email integration, you'll need either a domain you control (with DNS management access) or a pre-configured SendGrid account.

- For personalization features in Flex, access to a Segment account with the Unify tier enabled is required.

 Bonus Knowledge (Familiarity with the following will give you a strong head start):

- Customer Data Platforms (CDPs)

- Customer Relationship Management systems (CRMs)

- Data Warehousing concepts