Ready to unlock the full potential of your first-party data? 

This session shows how leading brands are using Twilio Segment, Snowflake, and The Trade Desk to build a real-time Customer 360 that powers personalization without compromising data privacy or governance. You’ll see how to streamline first-party data activation and campaign measurement across channels.

We’ll cover how to:

- Unify customer data into persistent, identity-resolved profiles
- Generate deeper insights through unified analytics
- Deliver real-time campaign performance and optimization
- Build and activate targeted audiences across key engagement platforms