Your AI dreams are dead in the water if your customer data is scattered and your tools don’t connect. Sixty-six percent of marketers say data integration is their biggest challenge, and most are using generative AI with data they can’t trust. Garbage in, garbage out.

In this session, Dan McGaw, author of Build Cool Sht and CEO of McGaw, shows you what’s blocking your AI from delivering results and how to fix it. Learn how to clean your data, unify your customer profile, and connect your stack to finally activate personalized, omnichannel marketing that drives real outcomes.