A Customer Data Platform like Segment organizes your data—but without attribution, key insights remain hidden. In this fireside chat, Ryan Koonce (CEO, Attribution) and Deborah Holstein (Chief Growth Officer, Rocket Lawyer) explore how combining Segment and Attribution delivers full-funnel visibility and drives real growth.

Ryan shares lessons from working with leaders at Dropbox, DoorDash, and Calendly while Deborah will share her experience using Segment across B2B and B2C companies, including Rocket Lawyer’s recent Attribution implementation. Learn how this pairing reveals actionable insights, aligns teams, and accelerates performance across marketing, product, and finance.