Discover how Asana elevates its marketing strategies by integrating Iterable and Segment to activate customer data effectively. This session explores how Asana uses raw data to drive personalized campaigns that increase adoption and retention, while automation streamlines campaign management.

You’ll learn how Asana transforms disconnected data into actionable insights, delivers targeted experiences that boost engagement, and creates efficient workflows through automation.

Whether you're working to unify your martech stack or optimize personalization, you’ll leave with clear strategies to activate data and improve campaign performance.