Everyone talks about personalization, but few brands get it right. In this fast-paced session, Contentful’s Gabriel Dillon explores why real-time, relevant experiences remain elusive—and how to finally deliver them. Learn how combining Twilio Segment’s identity layer with Contentful’s composable content platform powers dynamic, personalized experiences across every channel.

Gabriel breaks down the gap between brand perception and customer reality, explains how composable architecture enables scale, and shares how companies like Kraft Heinz are already seeing measurable results—including 28% more conversions and 78% more personalized experiences.

This session offers a real-world playbook for building personalization that works.