In the luxury resale space, creating personalized, seamless customer experiences at scale is no small feat.

In this session, Paige Wagner Slaboski, VP of Product at The RealReal, and Brandon Khoo, Senior Product Manager at Amplitude, share how The RealReal is using Segment and Amplitude to bring personalization to life—powered by unified data and real-time behavioral insights. You’ll hear how the team moved beyond siloed tools to build a data foundation that supports smarter targeting, tailored journeys, and measurable engagement. 

From onboarding to re-engagement, learn how they identify high-value moments and deliver one-of-one experiences at scale.