Your prospects are flooded with messages and distractions. The real challenge? Getting their attention without annoying them. 

This 15-minute lightning talk explores the most common outreach mistakes businesses make—like forcing calls, over-relying on email, and creating robotic interactions—and shows how to fix them. Learn why click-to-text beats click-to-call, how to prevent conversation leakage, and how to engage leads in ways that are timely, low-friction, and scalable.