Shayra is a Principal Product Manager for Traffic Intelligence at Twilio. Within Traffic Intelligence, she leads the development of Traffic Optimization Engine (TOE), a suite of platform products that helps customers send 100B+ messages every year at global scale, without sacrificing deliverability or speed. She joined Twilio in 2021 after spending 10 years in product management for healthcare and eCommerce companies, including AbbVie, Walmart, Jet, and Etsy. Outside of Twilio, Shayra loves to create greenwalls, collect vinyl records, learn about fragrance development, and train for marathons.