George Wolf has been a senior partner solutions architect at AWS for over five years.  He works with Amazon Partner Network Center of Excellence partners who have attained the Amazon Marketing Technology competency develop reference architectures and workshops that engage and enlighten their customers.  Prior to AWS George worked at Segment and was responsible for partner technical relationships.  He has experience with Amazon Personalize, Clean Rooms, Redshift, Lambda, and has designed high volume data collection architectures for customer data and machine learning use cases for partners such as Amplitude, Segment, ActionIQ, Tealium, Braze, and Reltio.  In his spare time, George likes mountain biking around the San Francisco Bay Area.