Alex is a Technical Media Specialist II at TechStyleOS, where she supports multiple fashion brands like Fabletics, JustFab, ShoeDazzle, FabKids, Yitty, and Savage X Fenty. She serves as the primary technical and integration contact across the marketing tech stack, leading advanced Google Tag Manager (GTM) implementations, troubleshooting custom code, and managing vendor integrations.
She plays a key role in leveraging Segment to streamline data flow across platforms — building real-time audiences, configuring event forwarding (including CAPI integrations), and creating alerting systems that proactively catch data issues before they escalate. With a strong focus on collaboration, performance, and privacy, Alex ensures seamless execution across media, engineering, and analytics teams.