Peter leads MoneyLion’s martech function, where he drives the company’s marketing technology strategy and implementation across a complex, multi-platform stack. With a background in marketing strategy, consulting, and process automation, he went from being a light Segment user to leading enterprise-level martech innovation in under a year.
His hands-on work includes building and scaling custom data pipelines across Segment, Iterable, Kustomer, Amplitude, and Snowflake—despite having no formal engineering background.
At SIGNAL, he’ll share how curiosity, grit, and the right tools helped him bridge the gap between strategy and technical execution—and what he’s learned while scaling martech capabilities quickly and efficiently with a lean team.