Sharan leads Segment's data activation strategy, overseeing the expansive catalog of cloud destinations that power customer data flows to business tools. His team has transformed how businesses connect their data to marketing, analytics, and customer engagement platforms through innovative UX redesigns and simplified mapping capabilities.

At Segment, Sharan has launched strategic integrations with industry leaders including Amazon Ads, LiveRamp, TikTok, and HubSpot. He's known for championing AI-powered suggestions and simplified workflows that dramatically improve customer success rates for new integrations.

A product leader with deep technical expertise across the data ecosystem, Sharan previously built developer platforms and API ecosystems at Toast and Carbon Black, where he consistently delivered innovations that scaled partner adoption and improved developer experiences.