Dan McGaw is the author of author of Build Cool Sh*t, and a leading expert in customer data platforms and marketing technology. As CEO of McGaw, he helps companies like Crunch Gyms and Oura Ring turn scattered data into real-time personalized experiences.
A former Head of Marketing at Kissmetrics and creator of UTM.io, Dan has built and scaled marketing stacks that drive growth and revenue. He was also appointed a U.S. Ambassador of Entrepreneurship by the State Department.
Dan believes companies win when they turn data chaos into customer clarity.