Grace Liu is the Customer Data Platform Product Owner at Asana, where she enables marketing teams to harness data for seamless, personalized customer experiences. She specializes in audience segmentation, unified customer profiles, and data activation across platforms like Iterable to drive experimentation and engagement at scale. With a background in Marketing Technology across tech, finance, and consulting, Grace has helped organizations leverage tools to transform raw data into actionable insights and automate workflows to improve marketing efficiency. Passionate about bridging the gap between technology and marketing execution, she equips teams with the strategies and resources to turn data into meaningful customer experiences.