Lecture Breakout Session | 200 - Intermediate
Scaling global SMS & WhatsApp communications: The Netflix playbook
Technology Fraud prevention identity & authentication Technical
Details

Curious about how Netflix keeps 300 million subscribers engaged and secure? Learn how they've evolved SMS OTP solutions, embraced WhatsApp for global reach, and are tackling thrilling challenges like supporting new live events that require sending over 80 million messages in just 10 minutes!


Netflix will unveil real-world challenges and use cases, share best practices for scaling, and discuss the lessons they've learned from pushing the boundaries of user engagement. Plus, get a sneak peek at what excites Netflix about their future with customer engagement.

 

Product(s): Messaging (SMS, MMS, WhatsApp, RCS)
Audience company size: Enterprise
Speakers