Waiting three hours and an IT ticket for a simple customer list is a death sentence for agile marketing.

This session reveals how Kraft Heinz dismantled that bottleneck by transforming their execution from reactive to predictive—tripling audience match rates from 8% to 31%. Join us to see the strategic framework for moving from IT dependency to marketer empowerment and learn how to leverage customer data to build predictive journeys that drive a 90% reduction in time-to-market.