At JP Morgan Chase, marketing is about precision — the right customer, the right time, the right product. When a platform migration created a gap in their ability to throttle email volume, the team used Segment's flexibility to build a custom solution and, in the process, reimagined how data flows across their entire marketing operation. This session covers how JP Morgan Chase turned Segment into the connective tissue of their marketing pipeline — transforming, routing, and shaping data across systems — and where they're headed next as they unlock new approaches to audience targeting.