Amelia Williams is Manager of Data Enablement at Nestlé Purina PetCare, where she leads MarTech architecture, data strategy, and audience intelligence. With more than a decade of experience in data-driven marketing, she has held roles at leading digital agencies including Big Spaceship and 360i, building deep expertise in performance marketing, cross-channel measurement, and consumer insights. Amelia is known for transforming complex data into actionable audience strategies that drive personalized consumer experiences at scale. She has been recognized by the ANA and eMarketer for her work on audience insights.