Fellipe Cruz is a Senior Product Manager for Marketing Automation at Nestlé, based in Barcelona, where he provides global leadership for omnichannel consumer engagement strategies. With more than a decade of experience across Nestlé’s global marketing, sales, and eBusiness organizations, he has led large‑scale digital transformation initiatives that balance innovation, governance, and measurable value. Fellipe currently drives the strategic expansion of conversational marketing, sharing lessons from how Nestlé successfully scaled WhatsApp marketing across 12 markets using Twilio and Salesforce Marketing Cloud.