Anna Rosas is a Senior Product Manager at Nestlé, where she leads one of the company’s largest global marketing streams, covering consumer data capture, customer identity, data governance, conversion and loyalty capabilities. She holds a degree in Multimedia Engineering and a Master’s in Innovation and Technology Management. Anna brings experience from both small startups and large enterprises, having spent the last nine years at Nestlé. She began as a Project Manager, evolved into Product Management, and now manages transversal data and identity capabilities supporting multiple brands and categories globally.