Raquel Gomez is a data strategy and martech professional specializing in CDP architecture, tracking design, and lifecycle activation. She partners with organizations to translate complex business objectives into scalable data frameworks that power analytics, personalization, and cross-channel engagement.
Raquel has worked with clients including WellNow, Weber, Culligan, and Employbridge, designing structured data foundations that enable growth and retention. Her expertise spans customer data platforms (CDPs), warehouse-first architectures, experimentation frameworks, consent strategy, and multi-brand event governance.
Operating at the intersection of marketing, product, and engineering, Raquel is known for aligning stakeholders around clear data strategy and ensuring every event and property maps back to a defined business outcome. Her approach prioritizes long-term scalability, governance, and operational clarity, empowering organizations to activate data with confidence.