Russell Radefeld is a MarTech and data strategy leader at VML MAP, where he builds enterprise-scale customer data and engagement systems. He specializes in customer data platforms, identity resolution, and real-time orchestration, helping organizations move from fragmented data to unified, actionable consumer profiles.
His work focuses on improving data quality, accelerating activation, and creating systems that support always-on, real time engagement.  He brings deep experience across MarTech architecture, data pipelines, and cross-functional system design, working across engineering, analytics, and marketing teams to deliver scalable solutions that drive measurable business impact.