Alexander App is a transformative leader in customer service innovation, serving as Director Customer Service Europe at AUTO1 Group. Passionate about elevating efficiency and separating noise from value, Alexander has led the setup and optimisation of global customer service operations at Wirkaufendeinauto.de and its sister brands across Europe.

Over the past three years, Alexander has driven the integration of advanced technologies, including the introduction of AI-powered inbound call assistance to deliver faster, more accurate answers and increase service levels. More recently, his team began pioneering AI-driven, multilingual outbound calls. They proactively contact customers to efficiently manage appointments at over 725 branches across Europe, streamlining the appointment management for vehicle reviews, handovers, and final sales for the AUTO1 Group.

With extensive experience at fast-scaling tech companies, Alexander has built and led diverse, high-performing teams across both Europe and Asia throughout his career. His international background and focus on customer-centric strategies ensure operational excellence and an unwavering commitment to delivering seamless, value-driven customer experiences.