Sona Dagesyan is a Senior Product Director at Aviv Group, a leading real estate classifieds marketplace connecting home owners with home seekers. With over 20 years of experience in product management, Sona brings a rare combination of mathematical rigor and strategic vision to the world of two-sided marketplaces.

Holding an Executive MBA and a background in mathematics, she specialises in balancing supply and demand dynamics in classifieds platforms, with deep expertise in monetisation models, search ranking algorithms, and ML/ AI driven data models. As a true product evangelist she drives product led initiatives — shaping how millions of people discover and transact around their next home.